Posts

Sony FS7b

At Gefen Productions, we admittedly like our toys. We’re always looking for the newest and most advanced technology, including fancy gadgets that can make your business look sharper and more relevant for today’s market than ever. Our newest acquisition, the Sony FS7, is a compact powerhouse of a camera with incredible bells and whistles.

What’s so great about the Sony FS7?

First of all, it yields a shallow depth of field, creating a more cinematic look. It can shoot super slow motion, up to 180 frames per second. And it can shoot in 4K…this refers to pixels for the most detailed images available. 4K resolution has horizontal resolution of 4,000 pixels, the same level of crisp imagery used for digital cinema. In other words, it’s ultra-HD. This camera competes with the high end cameras used in Hollywood at a fraction of the cost. It truly is a “game changer” in the industry, and elevates our production value to a new level!

Want to learn more about our fancy gadgets for a video? Contact us.

helicopter

The president of Aerial Solutions, a North Carolina based company that pioneered the use of helicopter tree trimming, announced that the company will be featured on an upcoming episode of Innovations by Ed Begley, Jr. on the Discovery Channel. We had the opportunity to work with the president, Cleve Cox (seen pictured here with one of his helicopters), on a video project leading up to this exciting debut.

This was a very cool project that we had a lot of fun with…meaning we got to ride in a helicopter and video a thirty foot long chainsaw trimming trees like a knife through butter. Aerial Solutions, Inc. has worked with utility companies across the United States since 1985 by offering a unique, fast, and cost-effective alternative to conventional side-trimming methods, with the ability to provide complete sky-to-ground clearance near power lines. Other methods have been limited by terrain, regulations or environmental restrictions.

The air-to-ground method used by Aerial Solutions reduces lateral vegetation encroachment along power lines, resulting in improved safety and service reliability. In other words, they trim vegetation back so when heavy winds occur, nearby towns don’t lose power due to trees falling on the lines.

You can see our footage here.

Good Looking Young Nerd Smart Guy Man Using Tablet Computer

There’s a lot to be said about re-using things. You can recycle old rubber tires and plastic water bottles, so why not re-purpose video content? In fact, if you leverage them correctly, they will provide content for your brand or product on a lot of different levels.

Say you’ve recently produced a commercial, product video or recruitment video. There can be life beyond the video’s original purpose!  Here are some insights on how you can re-purpose video content professionally to increase ROI for your company.:

  1. Website Content: It has been shown that consumers vastly choose video over text when given the option of how information is delivered and your website is prime real estate. House your product videos on product pages, introductions to the company on the company profile page, happy customer videos on the testimonials page, and your employee recruitment videos on your careers page.
  1. Social Media: We’re not just talking about posting your video on social video streaming sites like YouTube, although that should be a given. Videos are excellent content for Facebook, Instagram, Twitter and Pinterest. Studies have shown that videos and images yield higher engagement rates on these platforms than text alone. So, if you want your message seen—and heard—video is a shoe-in.

                            

  1. Email Blasts: Email marketing is not dead; in fact, it’s still a very viable way to market your product or service, with over 97% of Americans checking their email every single day. The trick is to make people want to read your emails; but if you include a video to help spice up the message—and their inbox—you’ll see greater conversions and click-through rates. Add a saucy and provocative subject line to entice people to open the email and watch your video views soar.

In fact, a study by Experian found that of companies who included GIFs in their emails, 72 percent revealed that their messages have higher transaction-to-click rates.

  1. Vlogs: Vlogs, otherwise known as a video blog, may be the missing component your blog needs to increase traffic and engagement. Like we’ve mentioned earlier, consumers actively choose videos over text to receive information. If you’ve got a great video on cool product features, don’t tell your audience about it…show them.

Just because you used a video on social media doesn’t mean you can’t use that same video on your website or in a blog. Don’t be afraid to use your video content in multiple arenas, when appropriate.

YMCA

Here we are at the Wilkesboro YMCA shooting a video for their Annual Giving Campaign.  The video we shot tells Bekka’s story.  Five year old Bekka Collins is overcoming physical developmental handicaps with the help of the YMCA of Northwest North Carolina.  When she was 18 months old she was diagnosed with pneumococcal meningitis.  The disease caused her to experience numerous strokes and seizures and left her unable to walk, talk or function as a normal child.  Along with professional rehabilitation and the programs and services of the YMCA, she is making great strides to rebuild her life.  Bekka is using the swimming and soccer programs at the YMCA of Northwest North Carolina as a way to build muscle and coordination.  The care and concern of the program instructors at the YMCA also give her and her family a brighter outlook on life.  Bekka is an example of a strong surviving spirit overcoming incredible odds.

Pages

 

Gefen Production_Promo Card_Becky

 

Gefen Productions has been a leader in video production NC since 1983.  We stay up-to-date with new innovations and production technologies. As a result, the service we offer our clients is unparalleled.

Our experienced crew offers complete video production services, putting your vision into motion.

Our capabilities include video production for web, corporate communications, broadcast, news and entertainment. We can take a project from concept to completion, or provide individual services such as shooting, editing and formatting video for the web.

PROVIDING YOU WITH QUALITY VIDEO SERVICES

 

  • Pre-Production – Scripting, storyboarding, set design, casting
  • Production – Complete location and studio video shooting capabilities
  • Webcasting & Live Streaming – Simultaneous broadcasting live or on demand
  • Still Photography – Professional still photography services
  • Studio – 1600 sq. ft. studio located in High Point, NC
  • Post-Production – Editing, animation, motion graphics and voiceover
  • Compression – We can deliver any format for Web or desktop
  • Duplication – Complete DVD and CD duplication service
  • Equipment Rental – Video cameras, monitors, lights, dolly, teleprompter and more
  • Video Crew For-Hire – We can provide a professional video crew to meet your needs

Watch our Demo!

 

 

Ready to get started? CONTACT US HERE!