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Rokinon Cine-DS

We are very excited to have just added the new Rokinon Cine-DS line of cinema prime lenses with color matched optics.  We have 24mm, 35mm, 50mm & 85mm prime lenses.

The Rokinon Cine Primes are excellent for several reasons.  First, image quality is very good.  And they are extremely fast at F1.5.  We can shoot in very low light conditions.  They also allow for very shallow depth of field.  Throwing the background out of focus is very popular today. DS stands for “Dual Scale”, which means there is a scale on each side so an AC can operate the lens from either side of the camera.  They make an awesome package when coupled with our Sony FS7 and Chrosziel matte box.

Check out a few stills we grabbed from a recent project where we used these lenses.

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For the last five years, we’ve had the pleasure of working with a local auto dealership on their TV spots. Under the direction of the dealership’s agency, we’ve created several commercials that they’ve been very pleased with. For our last shot, we used our new Sony FS7 4k/HG camera with our Dana dolly.

auto1The camera, when combined with great lighting, makes for a great shoot and phenomenal results. Clients are able to get a lot of bang for their buck while getting some amazing footage, including beautiful selective focus and 14 stops of latitude. This camera can handle some extreme situations and create some sweet, smooth footage. We’re definitely a fan!

 

MYBIGFATFABLIFE

We recently shot a podcast session for TLC’s hit new show, My Big Fat Fabulous Life, which is set right here in Greensboro, NC. The show’s star, Whitney Thore, had a great personality and was fun to work with! Also along for the shoot were her mom, Babs, her roommate, Buddy, and her dance partner, Todd. We shot with two cameras for Discovery and TLC’s social media efforts.

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We are excited to announce the recent purchase of a Dana Dolly, which is actually a larger slider used in video production. It allows us to give the camera a great deal of movement with easy set up and quick location changes. It also lets us get moving camera shots in difficult situations quite easily. Where it may have taken a crew to set up a dolly track, now a single person can easily set it up with very little efforts. It’s a real shot-making rig!

MICHAEL ISABELLA AND CHRIS ARNDOLD I RS

We recently had a fun opportunity to shoot and edit an episode for the Sports Illustrated Tailgate Tour 2015 at the Virginia Tech/Ohio State football game on September 7th, 2015. The video was shot, edited and delivered within 24 hours and is now live on the Sports Illustrated website!

 

 

BRUCE SMITH AND CHRIS ARNOLD I RSFeatured are Chef Michael Isabella, Pro Bowl NFL player Bruce Smith, and host Chris Arnold.

 

 

 

 

 

Click here to see the video on Sports Illustrated Campus Rush.

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The president of Aerial Solutions, a North Carolina based company that pioneered the use of helicopter tree trimming, announced that the company will be featured on an upcoming episode of Innovations by Ed Begley, Jr. on the Discovery Channel. We had the opportunity to work with the president, Cleve Cox (seen pictured here with one of his helicopters), on a video project leading up to this exciting debut.

This was a very cool project that we had a lot of fun with…meaning we got to ride in a helicopter and video a thirty foot long chainsaw trimming trees like a knife through butter. Aerial Solutions, Inc. has worked with utility companies across the United States since 1985 by offering a unique, fast, and cost-effective alternative to conventional side-trimming methods, with the ability to provide complete sky-to-ground clearance near power lines. Other methods have been limited by terrain, regulations or environmental restrictions.

The air-to-ground method used by Aerial Solutions reduces lateral vegetation encroachment along power lines, resulting in improved safety and service reliability. In other words, they trim vegetation back so when heavy winds occur, nearby towns don’t lose power due to trees falling on the lines.

You can see our footage here.

“The crew at Gefen Productions are true professionals. From day one they understood our vision and over the course of the project brought that vision to life through expert videography and editing.” – C.C.J., YMCA of NW NC

Skype Director 1 RS

At Gefen Productions, we do whatever it takes to get the job done right. Even if that means phoning a friend, so to speak.

World renowned branding guru, Martin Lindstromrecently joined us in the Gefen Productions studio to shoot a video to promote his new book. But before we could get rolling, he had an unusual request. Linstrom wanted one of his team members to help direct the video. There was one caveat; his colleague was in Vancouver and couldn’t be there in person.

 

Gefen Productions isn’t one to shy away from unusual requests, so we made it happen!

 

Skype Director 2 RSArmed with a laptop, Skype and a director’s chair, we set up our virtual director in front of the monitor. The director called the shots from Vancouver, scripts were emailed back and forth for last minute revisions, and the shoot was executed seamlessly.

When there’s a will, there’s a way…and Gefen Productions always likes a challenge.

 

 

 

 

goodwill still RS

We are thrilled to partner with Goodwill Industries of Northwest NC in their promotional efforts by providing video production services for them. We recently got to do a shoot with our camera crew tucked neatly into a SUV while filming one of their staff. Thankfully, no one got car sick!

tellybronzelargeThe folks here at Gefen Productions are at it again, winning awards for their clients. We are proud to announce that we’ve won a Bronze 2015 Telly Award!

“The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable tv commercials and programs.”*

This award series was launched in 1978, and we’ve won dozens of these awards in the past. However, this is our first award featuring hand-drawn animation special effects by our in-house editor, Lee Allred. This video was produced as a waste management promotional piece for B2B relationships for waste management company, Otto USA.

Check it out here: https://vimeo.com/87005903.

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*From the Telly Awards website