Entries by gefen_admin

Rokinon Cine-DS Lenses Join the Gefen Arsenal!

Rokinon Cine-DS We are very excited to have just added the new Rokinon Cine-DS line of cinema prime lenses with color matched optics.  We have 24mm, 35mm, 50mm & 85mm prime lenses. The Rokinon Cine Primes are excellent for several reasons.  First, image quality is very good.  And they are extremely fast at F1.5.  We can […]

Industrial Still Photography

Did you know that in addition to our video production services, we also offer professional industrial still photography? Recently, we completed a shoot for the world’s largest independent distributor of advanced CNC equipment. In addition to several detail shots, we were able to create ‘silos’, or silhouettes of large pieces of machinery. In post production, […]

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Foot Locker Racing Day

Each year for the past 12 years, we have shot the Southern Regional Foot Locker Cross Country Race for high school students. The top finishers go to San Diego for the Nationals. We used to shoot this Foot Locker cross country race on Betacam back in the day, but of course, now we shoot it […]

Surgical Procedures and Blood, Oh My!

Our client, a national medical TV producer, needed a clear shot of a new throat surgical procedure in Charleston, SC.  By mounting the camera on a Jimmy Jib we were able to accomplish this without compromising the sterility of the operating field.  We also recorded the surgeon’s head camera to a Pix240 HD recorder, along […]

Wheelin’ and Dealin’!

For the last five years, we’ve had the pleasure of working with a local auto dealership on their TV spots. Under the direction of the dealership’s agency, we’ve created several commercials that they’ve been very pleased with. For our last shot, we used our new Sony FS7 4k/HG camera with our Dana dolly. The camera, […]

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My Big Fat Fabulous Life Podcast

We recently shot a podcast session for TLC’s hit new show, My Big Fat Fabulous Life, which is set right here in Greensboro, NC. The show’s star, Whitney Thore, had a great personality and was fun to work with! Also along for the shoot were her mom, Babs, her roommate, Buddy, and her dance partner, […]

Our New Dana Dolly

We are excited to announce the recent purchase of a Dana Dolly, which is actually a larger slider used in video production. It allows us to give the camera a great deal of movement with easy set up and quick location changes. It also lets us get moving camera shots in difficult situations quite easily. […]

Sports Illustrated Tailgate Tour 2015

We recently had a fun opportunity to shoot and edit an episode for the Sports Illustrated Tailgate Tour 2015 at the Virginia Tech/Ohio State football game on September 7th, 2015. The video was shot, edited and delivered within 24 hours and is now live on the Sports Illustrated website! Featured are Chef Michael Isabella, Pro […]

Gadgets at Gefen: The Sony FS7 Camera

At Gefen Productions, we admittedly like our toys. We’re always looking for the newest and most advanced technology, including fancy gadgets that can make your business look sharper and more relevant for today’s market than ever. Our newest acquisition, the Sony FS7, is a compact powerhouse of a camera with incredible bells and whistles. What’s […]

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How To Leverage How-To Videos: YouTube’s Booming Handyman Audience

If you don’t know how to do something, the most popular go-to move is launching an Internet browser and quickly Googling your inquiry. Within moments, your answer is in hand and you immediately feel you have conquered the world. Google, which owns YouTube, reported that “how-to” searches on YouTube are growing 70 percent year-over-year for […]