Furniture shoppers make fast decisions online. Before they read dimensions, construction details, or care instructions, they respond to the image. Strong product photography helps a piece feel tangible, desirable, and trustworthy, even when the customer cannot see it in person. That is why so many home furnishings brands invest in professional furniture photography in High […]
A successful corporate video begins with a clear reason for being made. The camera, lighting, graphics, and editing all matter, but they work best when the project starts with a focused audience and a specific communication goal. Whether a company is introducing its brand, launching a product, recruiting employees, documenting a customer story, or explaining […]
Brands often know they need more video for social media, but the pressure to create something new every week can make content feel rushed. A better approach is to treat production as a system: plan one focused shoot that captures a library of useful footage, then adapt that material into multiple posts over time. For […]
Rokinon Cine-DS We are very excited to have just added the new Rokinon Cine-DS line of cinema prime lenses with color matched optics. We have 24mm, 35mm, 50mm & 85mm prime lenses. The Rokinon Cine Primes are excellent for several reasons. First, image quality is very good. And they are extremely fast at F1.5. We can […]
Did you know that in addition to our video production services, we also offer professional industrial still photography? Recently, we completed a shoot for the world’s largest independent distributor of advanced CNC equipment. In addition to several detail shots, we were able to create ‘silos’, or silhouettes of large pieces of machinery. In post production, […]
Each year for the past 12 years, we have shot the Southern Regional Foot Locker Cross Country Race for high school students. The top finishers go to San Diego for the Nationals. We used to shoot this Foot Locker cross country race on Betacam back in the day, but of course, now we shoot it […]
Our client, a national medical TV producer, needed a clear shot of a new throat surgical procedure in Charleston, SC. By mounting the camera on a Jimmy Jib we were able to accomplish this without compromising the sterility of the operating field. We also recorded the surgeon’s head camera to a Pix240 HD recorder, along […]
For the last five years, we’ve had the pleasure of working with a local auto dealership on their TV spots. Under the direction of the dealership’s agency, we’ve created several commercials that they’ve been very pleased with. For our last shot, we used our new Sony FS7 4k/HG camera with our Dana dolly. The camera, […]
We recently shot a podcast session for TLC’s hit new show, My Big Fat Fabulous Life, which is set right here in Greensboro, NC. The show’s star, Whitney Thore, had a great personality and was fun to work with! Also along for the shoot were her mom, Babs, her roommate, Buddy, and her dance partner, […]
We are excited to announce the recent purchase of a Dana Dolly, which is actually a larger slider used in video production. It allows us to give the camera a great deal of movement with easy set up and quick location changes. It also lets us get moving camera shots in difficult situations quite easily. […]