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Rokinon Cine-DS

We are very excited to have just added the new Rokinon Cine-DS line of cinema prime lenses with color matched optics.  We have 24mm, 35mm, 50mm & 85mm prime lenses.

The Rokinon Cine Primes are excellent for several reasons.  First, image quality is very good.  And they are extremely fast at F1.5.  We can shoot in very low light conditions.  They also allow for very shallow depth of field.  Throwing the background out of focus is very popular today. DS stands for “Dual Scale”, which means there is a scale on each side so an AC can operate the lens from either side of the camera.  They make an awesome package when coupled with our Sony FS7 and Chrosziel matte box.

Check out a few stills we grabbed from a recent project where we used these lenses.

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FOOTLOCKER IMAGE

Each year for the past 12 years, we have shot the Southern Regional Foot Locker Cross Country Race for high school students. The top finishers go to San Diego for the Nationals. We used to shoot this race on Betacam back in the day, but of course, now we shoot it in HD. It’s always fun to be at this event (even though it starts early in the morning), which is held the Saturday after Thanksgiving. The energy at the event is contagious and I just love it. We edit a short video to go on the Foot Locker website as soon as we get it back to the studio.

Here are the videos from last year’s race:

Our client, a national medical TV producer, needed a clear shot of a new throat surgical procedure in Charleston, SC.  By mounting the camera on a Jimmy Jib we were able to accomplish this without compromising the sterility of the operating field.  We also recorded the surgeon’s head camera to a Pix240 HD recorder, along with the surgeon’s audio commentary.  This was the 3rd surgery Mark shot in a 2-week period.  The others were open heart surgery in Asheville, NC. Let’s just say he’s had his fill of blood for a while!

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For the last five years, we’ve had the pleasure of working with a local auto dealership on their TV spots. Under the direction of the dealership’s agency, we’ve created several commercials that they’ve been very pleased with. For our last shot, we used our new Sony FS7 4k/HG camera with our Dana dolly.

auto1The camera, when combined with great lighting, makes for a great shoot and phenomenal results. Clients are able to get a lot of bang for their buck while getting some amazing footage, including beautiful selective focus and 14 stops of latitude. This camera can handle some extreme situations and create some sweet, smooth footage. We’re definitely a fan!

 

MYBIGFATFABLIFE

We recently shot a podcast session for TLC’s hit new show, My Big Fat Fabulous Life, which is set right here in Greensboro, NC. The show’s star, Whitney Thore, had a great personality and was fun to work with! Also along for the shoot were her mom, Babs, her roommate, Buddy, and her dance partner, Todd. We shot with two cameras for Discovery and TLC’s social media efforts.

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We are excited to announce the recent purchase of a Dana Dolly, which is actually a larger slider used in video production. It allows us to give the camera a great deal of movement with easy set up and quick location changes. It also lets us get moving camera shots in difficult situations quite easily. Where it may have taken a crew to set up a dolly track, now a single person can easily set it up with very little efforts. It’s a real shot-making rig!

Sony FS7b

At Gefen Productions, we admittedly like our toys. We’re always looking for the newest and most advanced technology, including fancy gadgets that can make your business look sharper and more relevant for today’s market than ever. Our newest acquisition, the Sony FS7, is a compact powerhouse of a camera with incredible bells and whistles.

What’s so great about the Sony FS7?

First of all, it yields a shallow depth of field, creating a more cinematic look. It can shoot super slow motion, up to 180 frames per second. And it can shoot in 4K…this refers to pixels for the most detailed images available. 4K resolution has horizontal resolution of 4,000 pixels, the same level of crisp imagery used for digital cinema. In other words, it’s ultra-HD. This camera competes with the high end cameras used in Hollywood at a fraction of the cost. It truly is a “game changer” in the industry, and elevates our production value to a new level!

Want to learn more about our fancy gadgets for a video? Contact us.

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If you don’t know how to do something, the most popular go-to move is launching an Internet browser and quickly Googling your inquiry. Within moments, your answer is in hand and you immediately feel you have conquered the world. Google, which owns YouTube, reported that “how-to” searches on YouTube are growing 70 percent year-over-year for mobile users. If you are one of these people, welcome to Google geekdom.

Organizations can leverage the power of consumer habits and behaviors of searching for content on YouTube by creating how-to videos surrounding their product or service.

For example, a furniture retailer may create a how-to vlog (video blog) on how to properly clean microfiber sofas (all the moms with toddlers rejoice!); or an event planner may create a video on how to properly place silverware for a dinner party (because we all know which fork to use, right?).

Consumers are steadily turning to YouTube for videos to deliver information quickly and in an engaging format, especially when it comes to how to do something. Most of us can admit to being visual learners, and would rather be shown how to do something instead of reading. The explosion of YouTube info-centric videos is a testament to our disdain for long instruction pamphlets. Want proof? Just type in ‘Ikea furniture assembly’ on YouTube. Case closed.

If you want to create your own how-to videos, here are some things you need to do to get started:

  1. Keep it short! No superfluous, flowery language. Consumers don’t need the history of a sofa if they just want to know how to clean the cushions.
  2. Ask someone to watch your video to make sure your instructions are clear and understandable. If your test audience doesn’t understand it, you still have time to make important changes or edits to the video before thoroughly humiliating yourself online.
  3. Be sure to include text for those who prefer to read or just want to glance back at one of the instructions. You can do this by text pop ups within the video, or by offering a transcription of the video in the description area of your YouTube video page.
  4. Include keywords and optimization tactics for YouTube. Properly tagging and optimizing the description space can make your video easy to find, as well as allow it to rank higher than other results.

Remember, when creating how-to videos, you are representing your brand and product, so take heed when trying to do your own without the help of a video professional. For more information about how-to videos and Web videos, contact Gefen Productions to get your brand moving.

Skype Director 1 RS

At Gefen Productions, we do whatever it takes to get the job done right. Even if that means phoning a friend, so to speak.

World renowned branding guru, Martin Lindstromrecently joined us in the Gefen Productions studio to shoot a video to promote his new book. But before we could get rolling, he had an unusual request. Linstrom wanted one of his team members to help direct the video. There was one caveat; his colleague was in Vancouver and couldn’t be there in person.

 

Gefen Productions isn’t one to shy away from unusual requests, so we made it happen!

 

Skype Director 2 RSArmed with a laptop, Skype and a director’s chair, we set up our virtual director in front of the monitor. The director called the shots from Vancouver, scripts were emailed back and forth for last minute revisions, and the shoot was executed seamlessly.

When there’s a will, there’s a way…and Gefen Productions always likes a challenge.

 

 

 

 

 

 

Good Looking Young Nerd Smart Guy Man Using Tablet Computer

 

There’s a lot to be said about re-using things. You can recycle old rubber tires and plastic water bottles, so why not re-use your existing videos? In fact, if you leverage them correctly, they will provide content for your brand or product on a lot of different levels.

Say you’ve recently produced a commercial, product video or recruitment video. There can be life beyond the video’s original purpose!  Here are some insights on how you can leverage your professionally produced videos to increase ROI for your company:

 

  1. Website Content: It has been shown that consumers vastly choose video over text when given the option of how information is delivered and your website is prime real estate. House your product videos on product pages, introductions to the company on the company profile page, happy customer videos on the testimonials page, and your employee recruitment videos on your careers page.

 

  1. Social Media: We’re not just talking about posting your video on social video streaming sites like YouTube, although that should be a given. Videos are excellent content for Facebook, Instagram, Twitter and Pinterest. Studies have shown that videos and images yield higher engagement rates on these platforms than text alone. So, if you want your message seen—and heard—video is a shoe-in.

                            

  1. Email Blasts: Email marketing is not dead; in fact, it’s still a very viable way to market your product or service, with over 97% of Americans checking their email every single day. The trick is to make people want to read your emails; but if you include a video to help spice up the message—and their inbox—you’ll see greater conversions and click-through rates. Add a saucy and provocative subject line to entice people to open the email and watch your video views soar.

 

In fact, a study by Experian found that of companies who included GIFs in their emails, 72 percent revealed that their messages have higher transaction-to-click rates.

  1. Vlogs: Vlogs, otherwise known as a video blog, may be the missing component your blog needs to increase traffic and engagement. Like we’ve mentioned earlier, consumers actively choose videos over text to receive information. If you’ve got a great video on cool product features, don’t tell your audience about it…show them.

Just because you used a video on social media doesn’t mean you can’t use that same video on your website or in a blog. Don’t be afraid to use your video content in multiple arenas, when appropriate.

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“I’ve been meaning to tell you that your footage looks great. Thank you for the good work.” – D.W., NVIDIA

“Thanks for the good work you did.  Just posted the video and we have had 3300 views already!  Good comments from viewers.” – J.C., Global Views

“The video turned out great and will be a valuable sales tool! Appreciation to you and Molly, as you each did the heavy lifting on this project.” – M.B., American Leather

“These videos are AWESOME! I feel like I’m watching an episode of Chopped. Thank you SO much” – E.G., Greensboro Jewish Federation

“The video was a huge success – I think the store teams really enjoyed it and I know the folks in the office had a great time playing it for them.” – J.M., Lowes Foods

“The crew at Gefen Productions are true professionals. From day one they understood our vision and over the course of the project brought that vision to life through expert videography and editing.” – C.C.J., YMCA of NW NC

“Thank you, Mark! I saw the finished product today and it was great.” – J.E., Goodwill Industries of NW NC

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Welcome To Gefen Productions

Your source for professional video production.

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Gefen Productions has been a leader in video production NC since 1983.  We stay up-to-date with new innovations and production technologies. As a result, the service we offer our clients is unparalleled.

Our experienced crew offers complete video production services, putting your vision into motion.

Our capabilities include video production for web, corporate communications, broadcast, news and entertainment. We can take a project from concept to completion, or provide individual services such as shooting, editing and formatting video for the web.

PROVIDING YOU WITH QUALITY VIDEO SERVICES

 

  • Pre-Production – Scripting, storyboarding, set design, casting
  • Production – Complete location and studio video shooting capabilities
  • Webcasting & Live Streaming – Simultaneous broadcasting live or on demand
  • Still Photography – Professional still photography services
  • Studio – 1600 sq. ft. studio located in High Point, NC
  • Post-Production – Editing, animation, motion graphics and voiceover
  • Compression – We can deliver any format for Web or desktop
  • Duplication – Complete DVD and CD duplication service
  • Equipment Rental – Video cameras, monitors, lights, dolly, teleprompter and more
  • Video Crew For-Hire – We can provide a professional video crew to meet your needs

Watch our Demo!

 

 

Ready to get started? CONTACT US HERE!

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WHO WE ARE

Gefen Productions has been a leader in video production NC since 1983.  We stay up-to-date with new innovations and production technologies. As a result, the service we offer our clients is unparalleled.

Our experienced crew offers complete video production services, putting your vision into motion.

Our capabilities include video production for web, corporate communications, broadcast, news and entertainment. We can take a project from concept to completion, or provide individual services such as shooting, editing and formatting video for the web.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”866″ border_color=”grey” img_link_target=”_self” img_size=”full”][/vc_column][/vc_row]