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auto2

For the last five years, we’ve had the pleasure of working with a local auto dealership on their TV spots. Under the direction of the dealership’s agency, we’ve created several commercials that they’ve been very pleased with. For our last shot, we used our new Sony FS7 4k/HG camera with our Dana dolly.

auto1The camera, when combined with great lighting, makes for a great shoot and phenomenal results. Clients are able to get a lot of bang for their buck while getting some amazing footage, including beautiful selective focus and 14 stops of latitude. This camera can handle some extreme situations and create some sweet, smooth footage. We’re definitely a fan!

MYBIGFATFABLIFE

We recently shot a podcast session for TLC’s hit new show, My Big Fat Fabulous Life, which is set right here in Greensboro, NC. The show’s star, Whitney Thore, had a great personality and was fun to work with! Also along for the shoot were her mom, Babs, her roommate, Buddy, and her dance partner, Todd. We shot with two cameras for Discovery and TLC’s social media efforts.

danadollysmall

We are excited to announce the recent purchase of a Dana Dolly, which is actually a larger slider used in video production. It allows us to give the camera a great deal of movement with easy set up and quick location changes. It also lets us get moving camera shots in difficult situations quite easily. Where it may have taken a crew to set up a dolly track, now a single person can easily set it up with very little efforts. It’s a real shot-making rig!

MICHAEL ISABELLA AND CHRIS ARNDOLD I RS

We recently had a fun opportunity to shoot and edit an episode for the Sports Illustrated Tailgate Tour 2015 at the Virginia Tech/Ohio State football game on September 7th, 2015. The video was shot, edited and delivered within 24 hours and is now live on the Sports Illustrated website!

BRUCE SMITH AND CHRIS ARNOLD I RSFeatured are Chef Michael Isabella, Pro Bowl NFL player Bruce Smith, and host Chris Arnold.

Click here to see the video on Sports Illustrated Campus Rush.

Sony FS7b

At Gefen Productions, we admittedly like our toys. We’re always looking for the newest and most advanced technology, including fancy gadgets that can make your business look sharper and more relevant for today’s market than ever. Our newest acquisition, the Sony FS7, is a compact powerhouse of a camera with incredible bells and whistles.

What’s so great about the Sony FS7?

First of all, it yields a shallow depth of field, creating a more cinematic look. It can shoot super slow motion, up to 180 frames per second. And it can shoot in 4K…this refers to pixels for the most detailed images available. 4K resolution has horizontal resolution of 4,000 pixels, the same level of crisp imagery used for digital cinema. In other words, it’s ultra-HD. This camera competes with the high end cameras used in Hollywood at a fraction of the cost. It truly is a “game changer” in the industry, and elevates our production value to a new level!

Want to learn more about our fancy gadgets for a video? Contact us.

helicopter

The president of Aerial Solutions, a North Carolina based company that pioneered the use of helicopter tree trimming, announced that the company will be featured on an upcoming episode of Innovations by Ed Begley, Jr. on the Discovery Channel. We had the opportunity to work with the president, Cleve Cox (seen pictured here with one of his helicopters), on a video project leading up to this exciting debut.

This was a very cool project that we had a lot of fun with…meaning we got to ride in a helicopter and video a thirty foot long chainsaw trimming trees like a knife through butter. Aerial Solutions, Inc. has worked with utility companies across the United States since 1985 by offering a unique, fast, and cost-effective alternative to conventional side-trimming methods, with the ability to provide complete sky-to-ground clearance near power lines. Other methods have been limited by terrain, regulations or environmental restrictions.

The air-to-ground method used by Aerial Solutions reduces lateral vegetation encroachment along power lines, resulting in improved safety and service reliability. In other words, they trim vegetation back so when heavy winds occur, nearby towns don’t lose power due to trees falling on the lines.

You can see our footage here.

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Gefen Productions

142 Church Avenue

High Point, NC 27262

336.884.5020

336.884.1207 fax


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