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danadollysmall

We are excited to announce the recent purchase of a Dana Dolly, which is actually a larger slider used in video production. It allows us to give the camera a great deal of movement with easy set up and quick location changes. It also lets us get moving camera shots in difficult situations quite easily. Where it may have taken a crew to set up a dolly track, now a single person can easily set it up with very little efforts. It’s a real shot-making rig!

Sony FS7b

At Gefen Productions, we admittedly like our toys. We’re always looking for the newest and most advanced technology, including fancy gadgets that can make your business look sharper and more relevant for today’s market than ever. Our newest acquisition, the Sony FS7, is a compact powerhouse of a camera with incredible bells and whistles.

What’s so great about the Sony FS7?

First of all, it yields a shallow depth of field, creating a more cinematic look. It can shoot super slow motion, up to 180 frames per second. And it can shoot in 4K…this refers to pixels for the most detailed images available. 4K resolution has horizontal resolution of 4,000 pixels, the same level of crisp imagery used for digital cinema. In other words, it’s ultra-HD. This camera competes with the high end cameras used in Hollywood at a fraction of the cost. It truly is a “game changer” in the industry, and elevates our production value to a new level!

Want to learn more about our fancy gadgets for a video? Contact us.